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Windows Central
Windows Central
Technology
Adam Hales

Gaming’s AI crossroads: PUBG maker leans in, Palworld pushes back. Here's what's going on.

Palworld and Hi-Fi Rush.

Another day, another round of AI-fuelled news — and this time, it’s Krafton making headlines. The studio behind PUBG, and the one that acquired Tango Gameworks after Microsoft closed the studio in 2024, has announced plans to go all in on “Agentic AI” and automation — a move that some worry could put people out of work.

On the other side of the coin, Palworld creator Pocketpair — currently in a legal battle with Nintendo — has taken the opposite approach. The studio says it’s rejecting generative AI entirely in its new publishing division, marking a refreshing change of pace in an industry where tech giants like Microsoft are making billion-dollar AI deals seemingly every week, and more companies are embracing automation than ever.

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