GameStop CEO Ryan Cohen keeps putting millions of dollars into his own company’s stock, giving investors a reason to take another look at the retailer that once turned Wall Street upside down. His latest purchases arrived as the company pursued a broader strategy involving collectibles, financial assets, and an ambitious attempt to acquire eBay.
But GameStop presents an unusual investment puzzle. Cohen’s buying suggests confidence, and the business has shown real progress in some areas. Yet investors still need to decide whether those developments justify the price of the stock, especially when the company’s famous reputation can generate excitement faster than a traditional business can generate profits.
