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The Times of India
The Times of India
Lifestyle
Jasmine Dawda | TIMESOFINDIA.COM

Gamers in the virtual fashion space

Jasmine Asia is a British-Bengali model and gamer from London. She is the first gamer model to cross the gap between gaming and fashion. She landed her first partnership with YSL Beauty more than a year ago, leading the shift for an era that embraces more women producing change, becoming a model for Agent Provocateur, and recently doing a virtual space campaign with byfar for Valentine's Day.

She believes that by using virtual gaming space, women may make their own rules, embrace their creativity, and produce art without being constrained by the outer world. By unlearning the fundamentals of gaming and creating her own place, she flourishes in the virtualization of the fashion business.

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