Here's a rare thing these days, a rebrand everyone loves. After 20 years of having the same design, Remedy Entertainment, the game developer behind hit PS5 and Xbox games Control and Alan Wake, has redesigned its logo, and fans love the results. If that weren't enough, there's a secret hidden in here too.
After the disastrous HBO Max logo that stripped back the brand to simply Max, it's easy to think all mainstream rebrands are a mess these days. After all, Max is the name of your mum's boyfriend, not one of America's biggest streaming services. For game developer Remedy Entertainment to rebrand after 20 years is a big step, but this signifies a break with the past and celebrates the deft storytelling and innovation of today's Remedy.
