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PC Gamer
PC Gamer
Andy Chalk

Game publisher caught using AI-generated influencers in ads says they were submitted by TikTok users, will investigate 'irregularities' with the social media app

The first descendant.

Nexon says it has discovered "certain irregularities" in a recent ad campaign for its gooner-looter-shooter The First Descendant, and is now "we are conducting a thorough joint investigation with TikTok to determine the facts."

A quick refresher course: It came to light over the weekend that a recent series of ads for The First Descendant, in which anonymous streamers blabbered about the game's new season above clips of gameplay, did not feature real streamers at all but rather AI-generated people. At a quick glance the videos aren't obviously off, but the more you watch, the worse they become.

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