Trap Plan, a video game marketing company, was caught deleting posts after the unprompted reveal that the key to its success when promoting WarRobots: Frontiers was the creation of fake Reddit accounts responsible for a wave of organic growth.
You read that right. On Nov. 9, Trap Plan's CEO Pavel Beresnev took to the company's own website to explain his peculiar strategy. The blog post, titled "How we promote WarRobots: Frontiers on Reddit" explains in detail how the company created over 40 posts of made-up players who'd supposedly come across the game and found it too interesting not to share. As caught by Kotaku, these posts were found on places ranging from the PCmasterrace subreddit to r/PlayStation5, and they had the goal of creating a splash "before the next Twitch activation."
