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Creative Bloq
Creative Bloq
Technology
Joe Foley

Game devs should avoid indie publishers, indie publisher says

Screenshot from Against the Storm game.

Getting started in game development is challenging at the best of times, and it can become even more daunting when you factor in the need for promotion and marketing. There are so many games out there that it can be a constant battle to get visibility.

Hooking up with a publisher can help. These days, there's no shortage of companies out there looking to snap up the next indie game in exchange for professional support, distribution and marketing clout. In the best cases, this can be mutually beneficial, but some see publishing as an extractive business, mining developers for riches. And one indie publisher agrees with that assessment.

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