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Alasdair Fotheringham

Game changer: How Mathieu van der Poel will completely alter the shape of this year's Omloop Het Nieuwsblad

van der Poel Mathieu van der Poel der Poel Omloop Omloop Het Nieuwsblad Tadej Pogačar Classics Classic Jasper Philipsen Mads Pedersen
2025 Le Samyn: Mathieu van der Poel takes the win in his first race of the year.

All it took was one laconic social message from Alpecin-Premier Tech with the words 'Spring Campaign Locked In,' and in a second, this year's men's Omloop Het Nieuwsblad became an utterly different race.

That was how Mathieu van der Poel made a much-anticipated announcement on Wednesday that he will be making his debut in the Opening Weekend, and for all the participants in the 81st edition of Omloop, the stakes have been raised much, much higher than before.

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