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Newcastle Herald
Newcastle Herald
National
Madeline Link

'Game-changer': City sets its sights on millennials for major tourism growth

TOURISM BOOST: Mayor Kay Fraser hopes the plan will give the city's tourism economy a vital boost. Picture: Supplied

LAKE MAC has millennials and Gen Z in its sights as it competes against Newcastle, the Central Coast and Hunter Wine Country in a tough tourism market.

The council has put together a 'game-changing' plan to entice under-45 adventure seekers and give the visitor economy a $583 million shot in the arm by 2032.

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