A 2% levy on gambling companies’ revenue would help compensate for the $240m in advertising income that media companies would lose if the Albanese government adopted a total ban.
That is the conclusion of the progressive thinktank the Australia Institute, which will lobby along with the Greens for the levy as part of a broader push for a total ad ban, as recommended by the bipartisan Murphy inquiry, instead of Labor’s proposal for caps during general TV programming.
