Did you know that it’s braking specialist Galfer’s 70th anniversary this year? In 2022, the company focuses on motorcycle and bicycle products. However, back in November, 1952, founder Maffio Milesi laid the Galfer groundwork by manufacturing flexible brake linings of his own invention for the Fiat group in Barcelona, Spain. As Fiat’s SEAT automobile brand grew in Spain, so did Galfer—and the braking company started to branch out into two-wheeled applications.
That history isn’t what this video is about, though—and while we do love history here at RideApart, it’s also fun when a company takes a different turn on its anniversary. Rather than stick to a timeline, the creative team behind this Galfer video decided to do some visual storytelling with modern Galfer braking applications instead.
