By all accounts Samsung should be nervous. After literally inventing the foldable phone 7 years ago and steadily evolving the category, it looks like Apple is going to try to swoop in and steal its thunder this fall with the launch of the iPhone Ultra (aka iPhone Fold).
But if you ask Samsung’s Jay Kim — the executive vice president overseeing the new Galaxy Z Fold 8 series launch — about this imminent threat, he exudes a quiet confidence.