As part of its mission to raise awareness on the advantages of early detection of breast cancer, Tata Trusts conducted an innovative initiative ‘Gaanth Pe Dhyaan’ at Sri Venkateswara Institute of Cancer Care and Advanced Research (SVICCAR) here on Friday.
Tirupati is the third city, where the initiative has been launched after Ranchi and Kolkata to create awareness among women and destigmatise conversations around breast self-examination. Using the metaphor of how ‘lumps in food’ impacts the taste and texture, the programme, which was part of the larger ‘Kaise Ka Cancer’ campaign, sought to allay apprehensions about lumps in the breast, while urging women to seek timely action.
