The GAA has hit back at Virgin Media after what it cited as “factual errors” in a statement the station made about last year’s broadcasting rights deal.
In the statement, Virgin questioned the arrangement which saw GAAGO essentially replace Sky Sports as broadcast partners and wondered if RTE, as a 50-50 partner in GAAGO with the GAA, paid a fee for the rights, suggesting that there was a cartel “to drive incremental revenues for both partners”.
Virgin also stated that the GAA didn’t contact other broadcasters once they couldn’t come to an arrangement with Sky but the GAA has now replied saying Virgin was given ample opportunity earlier in the process to submit a bid but failed to do so.
