An estimated 197 million people shopped during the five-day period from Thanksgiving Day to Cyber Monday. It wasn’t a record—2023 saw a bit more spending—but marketing-automation software provider Klaviyo says it helped customers like Mattel and Liquid Death achieve fresh highs.
Amanda Whalen, chief financial officer at Klaviyo, shared that over 15,000 of the company’s customers reported their best sales day ever during the weekend and achieved $3 billion of what the company calls “Klaviyo Attributed Value,” meaning revenue a client generates from email, push notifications, and text messages sent by brands using Klaviyo’s marketing tools.
