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The Independent UK

Business

Holly Williams

WH Smith sells Funky Pigeon to card giant for £24m

Funky Pigeon Card Factory Barclays WH Smith

WH Smith - (PA Archive)

Card Factory has agreed to acquire online personalised card and gift retailer Funky Pigeon from WH Smith for £24 million, in a strategic move to significantly boost its digital offering.

Funky Pigeon, operating from Guernsey and Bristol, specialises in personalised cards and gifts, generating average annual sales of £32 million. Card Factory, which boasts over 1,000 stores across the UK, aims to expand its online business.

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