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Fortune
Fortune
Effie Anolik

Funeral home pricing is broken. Here’s how the FTC may fix it–and why we’re worried it won’t be enough

(Credit: Courtesy of Afterword)

It’s been over four years since my dad died, and I was forced to Google “how to plan a funeral.” Unlike every other purchase I can remember, there was no information online. How much should a funeral cost? What traditions are important? What are my options? I couldn’t research any decisions before walking into a funeral home, where instead I had to blindly trust the guidance from someone I had just met.

Imagine being compelled to buy a car and your only option is to walk into the dealership and accept whatever the salesperson advises at face value. I was so outraged by my experience planning my dad’s funeral that I quit my job and started Afterword to help other grieving funeral planners make important decisions online.

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