Fujifilm unveils its first ever cinema camera – it’s a mighty medium-format model with 8K video and film simulations

Fujifilm GFX Eterna 55 cinema camera with 32-90mm lens attached, punchy orange strip light in the background.

• Fujifilm's first cinema camera packs a 44x33mm 102MP sensor
• It can shoot 8K video in a range of formats, including anamorphic
• The pro model costs $16,499 (UK and Australia pricing TBC)

It's been a long time coming, but Fujifilm has finally fully unveiled its first-ever cinema camera, the GFX Eterna 55, following its soft announcement last year.