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Bangkok Post
Bangkok Post
Business

Fujifilm to launch new QuickSnap disposable cameras amid retro boom

Fujifilm Corp's original single-use film camera QuickSnap launched 40 years ago, with the current model in the background. (Photo: Kyodo)

Fujifilm Corp said on Wednesday it will release new products in its single-use film camera QuickSnap series for the first time in 20 years, banking on a resurgence in popularity among young people who are generally more used to taking photos with smartphones.

The release of the waterproof model "Active" and the black-and-white film model "Black and White" comes as the Tokyo-based company marks the 40th anniversary of the debut of the series sold under the brand name "Utsurundesu" in Japan.

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