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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Fujifilm’s instant film is so popular that Instax is increasing production again for the third time in four years

Fujifilm Instax Mini film packages emerge from an assembly line at a factory in Japan.

Fujifilm is about to increase production of Instax film – for the third time in four years. On Thursday, December 18, Fujifilm announced an investment that would increase production in one of the brand’s instant film production facilities by 10 percent by the fall of 2026.

The ¥5 billion investment – which is about $32 million / £23.95 million / AU$48.5 million / CA$44.2 million – will be used to expand production facilities for Instax. The funds are being directed towards the expansion of the Ashigara Site at the Kanagawa Factory in Japan.

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