Fujifilm opted to stick with APS-C and medium format cameras in an era when everyone was crying full frame – and it's a gamble that has continued to pay off for the imaging giant. Fujifilm has just posted record revenue for the last fiscal year, and much of that comes from Instax, X-Series and GFX series cameras.
The company's 2026 financial results continue high revenue trends from previous results to post a 5% growth in revenue overall and a 15.7% increase for the imaging segment year-over-year. But while the latest report continues earlier trends, it comes with interesting insight into Fujifilm cameras – along with a mention of a potential price increase.
