Fujifilm has successfully pioneered a resurgence of interest in the instant film cameras which had been hugely popular in the 80s and 90s but almost went extinct with the arrival of inexpensive digital and ubiquitous phone cameras.
The instant film cameras have in recent years found a new audience with a social media-minded younger generation.
Fujifilm’s Instax Mini range is famed for its affordability, ease of use, and the fun immediate gratification users get from its small instant prints.