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Sports Illustrated
Sports Illustrated
Katy Fairman

Fuel for Thought: Guenther Steiner on Becoming Drive to Survive’s Unlikely Star

From overseeing operations and technical development, to hiring and managing drivers, to making important decisions, the role of team principal on a Formula 1 team can be uniquely challenging. You’re responsible during the successes and also when things don’t go as planned.

When Guenther Steiner joined the Haas Formula 1 team, he had no idea he would become one of the most well-known faces in the paddock. Thanks to his no-nonsense and humorous management style—put on display on the hit Netflix show Drive To Survive—he is now one of the most-loved figures in the championship, sometimes more recognizable than the drivers.

In April, Steiner released a new book titled, Surviving to Drive, giving fans a glimpse into a whirlwind 2022 season at Haas, including the drama of an F1 racing calendar and the design, launch and testing of a car.

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