NEW YORK—Virtual MVPD FuboTV, which advertises itself as ‘the leading sports-first live TV streaming platform,” announced today that it has signed a branding deal with the Boston Red Sox for the 2023 season, marking its first such partnership with a Major League Baseball team.
The multi-faceted partnership includes the launch of Fubo branding and hospitality opportunities at Fenway Park as well as fan engagement both at the ballpark and across multiple digital platforms.
