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The Independent UK
The Independent UK
National
Ariana Baio

FTC sues Amazon alleging it overcharged advertisers for billions of dollars

Amazon FTC Lawsuit
  • The Federal Trade Commission and 22 states filed a lawsuit alleging Amazon overcharged advertisers by more than $20 billion over seven years.
  • Regulators allege Amazon manipulated minimum prices in ad space auctions, misleading advertisers and driving up costs for American consumers.
  • The lawsuit claims Amazon advertised a second-price auction model but secretly applied higher soft reserve prices to maximize its advertising profits.
  • Amazon denied the allegations, calling the lawsuit misguided and stating that its practices saved advertisers over $8 billion between 2021 and 2025.
  • The legal action represents the FTC 's third major lawsuit against Amazon, following previous cases involving deceptive Prime enrollments and monopolistic behavior.

IN FULL

FTC files landmark lawsuit claiming Amazon deceived advertisers out of billions

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