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Drew Blankenship

FTC Says Some “Made in the USA” Claims May Mislead Shoppers

Made in USA
The FTC enforces strict standards to ensure that “Made in USA” labels aren’t misleading. Shoppers are encouraged to verify origin claims beyond just the label or patriotic symbols. Anton Gvozdikov/Shutterstock

When you see a product labeled “Made in the USA,” it’s natural to feel confident that your purchase supports domestic workers and American manufacturing. However, the Federal Trade Commission (FTC) has recently stepped up its efforts to alert consumers that not every label tells the full story. As part of a heightened enforcement priority, the agency is cracking down on companies that use deceptive marketing to imply domestic origin when a significant portion of their production actually happens overseas. Here is what you need to know about the latest FTC crackdown.

Understanding the “All or Virtually All” Standard

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