The Federal Trade Commission has initiated an inquiry into the practices of eight companies that utilize personal data to implement surveillance pricing strategies. These companies allegedly use consumer data, such as credit information, location details, and browsing history, to set prices based on individual characteristics.
The FTC aims to gain a better understanding of this 'opaque market' of surveillance pricing, where different customers are charged varying prices for the same products. Third-party intermediaries reportedly employ advanced algorithms, artificial intelligence, and other technologies in this process.
