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International Business Times
International Business Times
Business
Marvie Basilan

FTC Finalizes Rule Banning Fake Reviews That 'Pollute' Marketplace

FTC Lina Khan Amazon
FTC Chair Lina Khan said fake consumer reviews are polluting the marketplace. (Credit: AFP)

KEY POINTS

  • The rule bans marketers from using 'certain insiders' to come up with testimonials without clarifying their relationships
  • Fake celebrity testimonials are also prohibited, as well as the 'suppression' of negative customer reviews
  • FTC Chair Lina Khan said fake reviews are a waste of people's time

The Federal Trade Commission on Wednesday announced that it has finalized a rule that bans marketers from using fake reviews and other practices that mislead consumers about products and services offered.

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