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Kiplinger
Kiplinger
Business
H. Dennis Beaver, Esq.

FTC Cracks Down: Fake Reviews Officially a No-No

FTC Dennis Beaver Yelp Google
Negative review balloons in red are X'd out on top of positive review balloons in green.

I have two questions for you:

  • How often have you read a glowing online review — about a business, lawyer, physician, you name it, anything — believed the review and then bought the product, dined in the restaurant or hired the person only to be disappointed? Too often, I’ll bet you’re thinking.
  • Do you know what the FTC (Federal Trade Commission), which has always had the power to outlaw fake reviews, did about the problem over the past several years? Answer: Not enough!
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