When Liverpool were mulling their options over their front of shirt sponsorship earlier this year they weren't short of interest.
Back in July the Reds inked a four-year extension to their current deal with Standard Chartered, the financial heavyweight that had been the main front of shirt sponsor for the Reds since the summer of 2010.
The deal, understood to be worth in excess of £50m per year to the Reds and kicks in from the beginning of the 2023/24 season and runs to the end of the 2026/27 campaign to take the length of the partnership since it began to 17 years.
