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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

FSG given massive shirt sponsorship and Nike bonus with new Jurgen Klopp contract at Liverpool

Jurgen Klopp's signing of an extension of his Liverpool contract through to 2026 is bigger than any piece of business owners Fenway Sports Group could have possibly done.

The German boss had long intimated it was his intention to call time on his tenure as Reds boss when his contract expired in 2024, with that date on the horizon one that was viewed with increasing concern by Reds fans with every day closer it became. But after a difficult campaign played behind closed doors last season, where the Reds failed to rekindle the kind of form that saw them dominate domestically and in Europe through 2019 and 2020, Klopp feels he has been suitably re-energised to stay at the helm for a further two years.

The signing of Klopp to a longer contract will be met with delight by all those associated with Liverpool, from fans to players, from owners to sponsors. The successes of his squad individually and collectively have been something at which to marvel, but it has been Klopp who has been at the core of it, a man who was identified early on by FSG as the man they wanted to succeed Brendan Rodgers, a man who they felt had the managerial acumen and charisma to turn the club from dreamers into achievers. A Champions League and Premier League title later, and with the club chasing an unprecedented quadruple, it has been a major success.

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