Apple finds itself at a critical crossroads in the AI race: The company is working on its own homegrown solutions, using both Siri, its smart assistant, and Apple Intelligence, its attempt to bake AI directly into the entire Apple ecosystem. But despite analysts increasingly urging the tech giant to make bold acquisitions, Apple is reportedly working on its own AI-powered search solution for the web, like Perplexity or ChatGPT, that could launch as early as next March.
According to Bloomberg’s Mark Gurman, who has deep connections within Apple, the company plans to launch an AI-powered search feature called World Knowledge Answers, integrated into Siri, by early next year. This system will function as an “answer engine,” similar to ChatGPT and Google’s AI overviews, providing summarized responses to search queries.
