Iceland Foods is challenging people to switch off their ovens for a week and use more energy-efficient appliances. It comes as new research by the retailer suggests 50% of Brits plan on reducing hot dinners or cutting them out completely.
The vast majority of people surveyed (90%) are concerned about the rising cost of living. Over a quarter said they see no alternative to taking the measures or they simply won't be able to afford to pay their energy bills.
‘The Big Cooker Switch Off’ will take place from Monday, October 31, encouraging people to use more energy-efficient appliances like air fryers, microwaves and slow cookers. The store recently revealed that households reliant on oven cooking could save up to £426 per year by switching.
Of those planning on cutting out hot dinners, the figure is nearly double for those in the lowest income group, which is £15,000 or less, of which over 40% gave this answer. And it seems that the younger population are more willing to take the hit, with 19% saying they would cut them out completely, compared to only 7% of those over 55.
Iceland Foods boss Richard Walker said: “Choosing between heating and eating shouldn’t be a decision anyone ever has to make. We must do what we can to save hot dinners.
"This is why we are asking our customers to join us in The Big Cooker Switch Off Challenge, so they can see just how easy it is to solely use appliances that are going to save them money. It’s going to be these small changes that could mean having a regular hot meal this winter.”
Iceland customers can pledge to switch off their cooker via this link. The first 1,000 customers to sign up will receive a £5 voucher via email, to spend on one online shop at Iceland.
