Iceland Foods is challenging people to switch off their ovens for a week and use more energy-efficient appliances. It comes as new research by the retailer suggests 50% of Brits plan on reducing hot dinners or cutting them out completely.
The vast majority of people surveyed (90%) are concerned about the rising cost of living. Over a quarter said they see no alternative to taking the measures or they simply won't be able to afford to pay their energy bills.
‘The Big Cooker Switch Off’ will take place from Monday, October 31, encouraging people to use more energy-efficient appliances like air fryers, microwaves and slow cookers. The store recently revealed that households reliant on oven cooking could save up to £426 per year by switching.
