Since Elden Ring dropped in late February, the gothic, open-world RPG has captured the attention and minds of gamers everywhere. As of this writing, the game is the top-seller on Steam’s charts, and, in a press release this morning, developer FromSoftware said that the game has sold 12 million units worldwide, with over a million copies being moved in Japan alone. Aside from this milestone, the company has plans to turn Elden Ring into a franchise unto itself. Per the release, fans of the game are being encouraged to “look forward to more of Elden Ring as an IP (characters and other intellectual property) in hopes of expanding beyond the realm of games.”
Yasuo Miyakawa, the president and CEO of BANDAI NAMCO, (which worked with FromSoftware on the game’s development and marketing) also touched on the potential of a cascading network of Elden Ring-related creative ventures:
