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MarketBeat
Business
Jeffrey Neal Johnson

From Zero to Hero? Why GoPro's Rally Could Be More Than It Seems

GoPro, Inc. (NASDAQ: GPRO) is a stock that many investors had written off, but it suddenly roared back to life in late July. In a stunning reversal, shares of the action camera pioneer surged. At the same time, trading volume exploded to over 251 million in a single session, a leap from its daily average of just under four million.

This explosive move carries all the hallmarks of a modern meme stock rally, where online communities of retail traders target heavily shorted companies. While this speculation certainly lit the fuse, the intense spotlight may have revealed something more.

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