
Doing the right thing is never easy - and being the best is hard work. Successfully navigating the Web3 labyrinth is a full time job. UX is heterogenous, fractured and overly complex - and mistakes can be very, very expensive. A fat finger here and a collateralization mistake there and portfolios can crumble to dust.
As a result, onboarding new users into grasping the true potential of on-chain financial primitives remains a challenge that is difficult to overcome - and is why alt-season isn't so much a burgeoning summer as a tepid autumn, with even those interested in crypto eschewing the truly sustainable and high-impact gains of Web3 in favour of exchange wallets loaded with IOU Bitcoin and Ethereum with a dribble of custodial yield.