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The Guardian - UK
The Guardian - UK
Lifestyle
Linda Geddes

From vaginal laser treatment to spa breaks – it’s the great menopause gold rush

The global menopause market is worth £450bn.
The global menopause market is worth £450bn. Illustration: Susanna Gentili/The Guardian

From menopause calendars to menopause scented candles, and menopause supplements to menopause spa breaks, there is no shortage of products to help ease a woman’s transition into her post-reproductive years. If you’re after something stronger, how about vaginal rejuvenation laser treatment or bioidentical oestrogen? You could even try to postpone menopause for a decade or so – provided you are willing to freeze a slice of your ovary in your 20s and then have it grafted back on in later life.

Menopause is enjoying a moment. After centuries of enduring the rollercoaster of physical and emotional symptoms that often accompany it, middle-aged women have never been so well-catered for with products purporting to help. But is this sudden choice empowering, or just exploitative?

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