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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

From ​underboob ​dresses to ​midlife ​knitwear: ​the secret psychology of our Vinted wishlists

Two women in a bedroom looking at clothes
Vinted has made it easy to dream of a new wardrobe, and a new you. Photograph: PR image

This week’s newsletter idea stemmed from where all good ideas stem from – procrastinating while on a deadline. All it took was for one person to reveal what was on their Vinted Favourites list and suddenly everyone was whipping out phones to compare.

The Lithuanian resale platform launched in the UK just over 10 years ago, but really revved up during 2021 when many of us ran out of excuses to avoid clearing out our wardrobes. Today, “it’s from Vinted” has become a humblebrag indicating you are the type of person who can track down a great deal and don’t buy new from mass retailers.

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