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International Business Times UK
International Business Times UK
World
Melvin Gascon

From Trump Tower to EA Tower: Kushner's Plan to Dominate Video Games

Jared Kushner, founder of Affinity Partners, joins the consortium acquiring Electronic Arts in a landmark deal. (Credit: AP)

Electronic Arts (EA), the powerhouse behind global gaming titles such as Battlefield, The Sims, and Madden NFL, is set to be acquired in a record-shattering $55 billion (£41.2 billion) deal.

The deal, announced on 29 September, is led by Saudi Arabia's Public Investment Fund (PIF), private equity firm Silver Lake, and Jared Kushner's Miami-based investment company Affinity Partners. If approved, it will become the largest leveraged buyout in history, surpassing the $32 billion (£24 billion) TXU Energy deal of 2007, Reuters reported.

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