Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Entertainment
Annalyn Zoglmann

From Tralalero to Taylor Swift Memes: How Italian BrainRot Took Over TikTok (and Celebrities Too!)

TikTok Taylor Swift Harry Styles Chris Olsen Venus Williams
Just some of the viral BrainRot characters going viral on TikTok (Images screen grabbed from TikTok). (Credit: TikTok/asmria12)

KEY POINTS

  • TikTok's latest obsession is a surreal mix of AI chaos and pseudo-Italian flair
  • Celebs like Taylor Swift and Harry Styles get the BrainRot meme treatment
  • Influencers are mimicking the memes, turning it into a viral performance
  • With merch, remixes, and celebrity edits, BrainRot is here to stay

What began as strange, AI-generated nonsense on TikTok has grown into a worldwide craze, with celebrities and influencers joining in on the fun. The Italian BrainRot movement, which used to be only for Gen Z and Gen Alpha users, is now mixing up internet silliness with popular culture.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Former Black Midi frontman cancels US tour after sexual misconduct allegations
Flyers containing the accusations were handed out at show in Vancouver, Canada
The Independent UK
The Independent UK
Why Is There So Much Liquid in Packaged Chicken?
If you have ever opened a package of raw chicken and found a puddle of liquid inside, you are not alone. The amount can sometimes be surprising, especially when the chicken looks like it is sitting in water. However, that liquid does not necessarily mean the chicken is spoiled or…
Grocery Coupon Guide
Grocery Coupon Guide
LeBron James is everything Philadelphia wants. And everything it can’t stand
The city has embraced its new superstar with open arms, even as he choppers in from Manhattan and makes no secret of the fact that Philadelphia was never his first choice
The Guardian - US
The Guardian - US
Geordie Greep denies sexual assault allegations from stage in Vancouver
While some heard the former Black Midi frontman out, others made for the exit as he addressed accusations
The Guardian - UK
The Guardian - UK
A woman goes to pour Walmart chicken broth dated 2027, but something is clogging the spout: ‘What the heck is that?’
That’s not how broth pours.
We Got This Covered
We Got This Covered
A man buys three limited-edition BrüMate cups at Target after two failed trips, then says a woman stopped him on the way out and demanded them back
Didn't see that coming.
We Got This Covered
We Got This Covered
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play