Amapiano dancers across South Africa are helping a sound born in the country's black townships reach audiences far beyond its borders – one viral challenge at a time. Short routines filmed in homes, schools and public spaces are spreading across social media, giving musicians another way to promote a genre that's now a global hit.
Amapiano, whose name means “the pianos” in isiZulu, one of South Africa's official languages, blends elements of deep house, jazz and kwaito, an earlier local style.