When Veev launches its Spring-Summer collection of bags in its homeland Chennai this weekend, it will be opening its doors far beyond this city. The offline launch at Amethyst will coincide with an online launch on its website, wooing customers in the US, UK, Japan, Indonesia and Turkey. The website also enables the brand to connect with loyal International patrons who enjoy using its distinctive hand-woven and loom-woven bags, which are created by women along the Coromandel coast.
The brand, over a decade old, works with designers in Europe and India, to create bags made of leather but woven like traditional baskets of yore.
