The 2025 off-season began at half-time of the 2024 grand final. At the AFL’s official function, many of the most powerful people in the country yawned into their lobster rolls. The prime minister, Anthony Albanese, nearly every state premier, and the heads of News Corp, Tabcorp and Seven West Media mingled and nattered and lamented Sydney’s limp midfield. Few worked the room harder than the Carlton president at the time, Luke Sayers, one of the best-connected men in Australia. Sayers knew all too well what Brisbane’s midfield was capable of. A more carefree summer beckoned – maybe try and land Jagga Smith in the draft, and perhaps a spot of skiing in Italy.
It was the off-season when long-serving Sydney coach John Longmire handed the reins to Dean Cox. After round 14, the Swans were three games and a healthy percentage clear of the second-placed team. But they were a shell of that side on grand final day. Longmire’s side lost by 10 goals or more only six times in his 14-year tenure and three of those were in grand finals. As the Lions partied, Longmire dusted his players’ names off the whiteboard, sat down and wept.
