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Euronews
Euronews
Alexander Kazakevich

From the danger zone to Davos: Why did Emmanuel Macron's aviator sunglasses go viral?

In politics, authority must be shown and manifested if it is to be believed, and the role of symbolism, or even staging, can not be a gimmick. Unless, perhaps, if you're Donald Trump.

In the age of social media, an image can stir emotions much faster than words and the sight of the French President sporting reflective aviator sunglasses while speaking to the World Economic Forum at the Davos literally went around the planet in seconds.

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