So, what exactly is a thoroughly European company like DT Swiss doing in America? When we were invited to a launch event in Grand Junction, CO, we assumed the facility was a recently built one. It turns out that DT has had a presence there since 1996.
The company may be Swiss through and through, but it established a North American headquarters after expanding into the OEM market in the 1990s. Bike companies like Cannondale and Trek were its main customers at the time, and DT needed to set up distribution nearby. Grand Junction ended up becoming the location by happenstance—an acquaintance had available warehouse space, and DT decided to give it a chance.
