As a former real homes writer, I’ve spent a fair share of my career nosing around other people’s houses. It was a dream job, even if it did leave me with a permanent case of house envy. So, when Hisense invited me to tour its fully kitted-out show apartment in London, I jumped at the chance to have a snoop.
While I was there to check out the new kitchen line, I also sat down with Matthew Glynn, Hisense’s Senior GTM Product and Marketing Manager in the U.K. What I discovered is a company working tirelessly to shed its “budget” reputation and prove it can compete with the industry’s heavy hitters.
