Music superstar Taylor Swift has applied to trademark her voice and image to head off the threat of AI-generated impersonations. But the problem extends much further than pop royalty.
Anyone can be manipulated by the powerful technology: AI-created videos of you endorsing a politician you despise, images on social media of you in a skin-tight Spiderwoman outfit you never wore, a simulation of your voice allowing users to indulge their sexual fantasies … all possible.
