It was an epic year for live entertainment. And from concerts to the box office to sporting events, women dominated the events economy in 2023, according to StubHub's year end report.
Nowhere was that more evident than in the live music space. Superstars Taylor Swift, Beyoncé, Pink, and Adele accounted for 73% of overall sales for the top 10 global touring artists on the platform this year, per the report, which takes into account cumulative global sales on the platform. Just those four women alone more than tripled the sales of the top ten highest-selling artists of 2022. Male artists, including Coldplay and Ed Sheeran, comprised the rest of the top 10.
