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The Independent UK
The Independent UK
National
Krysta Fauria

From T-shirts to thongs, how indie film merchandise became a hot commodity

Anora Pop Up - (ASSOCIATED PRESS)

On a recent Saturday afternoon, hundreds of “Anora” fans lined up for hours on Los Angeles' Melrose Avenue, hoping to snag exclusive merchandise inspired by Sean Baker’s latest film about a stripper who marries the son of a Russian oligarch.

The one-day-only pop-up from distributor Neon followed the success of a similar event in New York, hosted at the strip club at which the winner of the top prize at this year’s Cannes Film Festival was filmed.

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