Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And while revolutionary products like the best iPhones and MacBooks have been the engine that has driven Apple’s flight to the top, a big part of the firm’s success has also been its knack for a good ad.
I’d go so far as to say that some of the best adverts of all time are Apple ads. Over the years, the firm has shown a knack for stunning simplicity in its advertising, paring its concepts down to just the essentials in order to convey a hugely effective message. Not every Apple ad has been a success – we won’t be speaking of the infamous iPad Pro ‘Crush’ ad – but several of them have been indisputable all-timers.
